Our natural response to those who are unwell is to press on them equal (and unwanted) amounts of advice and personal experience: “My great-grandmother swore by hot compresses of millet and oats”. Or perhaps, “My neighbour once had a canker on their nose the size of a wheelbarrow’. We’d beg you “no”. Instead we present an array of gift-therapy products worthy of any reputable apothecary’s cabinet.
A smile can be the best medicine there is. And our gifts may also give visitors something to nibble on…a pleasant diversion for the patient.